In late-1960s Tacoma, an ambitious project was undertaken by a majority white, middle class community to empower and establish new black businesses and business owners. Advertisements for the “Now, Mr. Lincoln” campaign began to appear in local newspapers, radio announcements and mailboxes. The advertisements encouraged readers and community members to host a dinner where the attendees would pay between 20 and 200 dollars for admission. The funds raised would become “seedbed capital” to support black-owned businesses in Tacoma.