Now, Mr. Lincoln? Main MenuIntroductionBackground and ContextInformation necessary to understand the “Now, Mr. Lincoln?” campaign.CampaignInformation about and analysis of the “Now, Mr. Lincoln?” campaign.ConclusionReferencesAcknowledgements and CreditsUniversity of Puget Sound Honors Students0d3506f37822c68e72932d2a4a77b44f106f3a40
Advertisement Rhetoric
12017-04-28T15:41:57-07:00Matthew Andres Moreno6f3fdce01baa2bd62230ab0b72cd4d9b33897eec941714plain2017-05-13T01:12:57-07:00Yiqing Dong6d760fa1e08e5cc4b70262391d6582674d0bc306Business ElementsLanding PageThe Tacoma Urban Coalition of the Tacoma Advertising Club published a poster and a pamphlet in attempts to recruit white members of the Tacoma community to participate in the Now Mr. Lincoln campaign. Present throughout both ads are tensions between the moral imperative for white Tacoma community members to donate, their ability to make an impact on the black community, and the helplessness of the black community versus the need for the money recipients to take the bulk of the responsibility to ensuring their business successes. The tagline for the effort “help a black man help himself” contrasts to statements appealing to the great ability of the white community to better the living circumstances of the black community. The black and white color scheme is a striking background for the stark information presented in the ads. [A&SC 20][A&SC 21].
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12017-04-13T12:05:18-07:00Megan Reich9858d76d7e90b00d65492e3fcae9efc0de402706Rhetorical AnalysisMatthew Andres Moreno17Landing Pageplain4238232017-04-28T15:44:40-07:00Matthew Andres Moreno6f3fdce01baa2bd62230ab0b72cd4d9b33897eec
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12017-04-23T16:39:33-07:00Now, Mr. Lincoln? Poster10A poster promoting the Now, Mr. Lincoln? campaignmedia/nml_flyer.jpgplain2017-05-02T11:36:23-07:00[A&SC 20] Tacoma Urban Coalition, Tacoma Advertising Club. Poster. "Now, Mr. Lincoln?”. [1969?] “Office of the President” Collection. RG01.01, Box 54 Folder 16, Ad Club - Urban Coalition Dinner Memos 1969. Archives and Special Collections, University of Puget Sound, Tacoma, WA.
12017-04-24T11:51:09-07:00Now, Mr. Lincoln? Pamphlet4A pamphlet promoting the Now, Mr. Lincoln? campaignmedia/54_15_001_003-2.jpgplain2017-05-02T11:35:12-07:00[A&SC 20] Tacoma Urban Coalition, Tacoma Advertising Club. Pamphlet. "Now, Mr. Lincoln?”. [1969?] “Office of the President” Collection. RG01.01, Box 54 Folder 16, Ad Club - Urban Coalition Dinner Memos 1969. Archives and Special Collections, University of Puget Sound, Tacoma, WA.
