With its long-tail inventory of TV shows and movies, commercial-free viewing experience, and “post play” seamless episode delivery, Netflix is changing viewers’ expectations concerning what, how, and when they watch TV. As a result, viewers not surprisingly are watching more television, including in larger doses at a time.
-Sidneyeve Matrix, "The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends"
This exponential increase in time spent watching television has had tremendous influence on social activities worldwide. The image that one visualizes when they think about a social event has evolved.