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Museum of Resistance and Resilience

"Feminizing" Menswear

The fashion of the Peacock Revolution began as an Edwardian inspired look with double breasted coats with frilly and high collars. This era of fashion was given the name “Peacock” for its rainbow of color. It began with celebrities and then integrated into the general crowd with looks a little more mild and less extravagant than what a popular figure, like David Bowie, may have flaunted at a photo shoot. Fabrics and materials considered feminine, like silk and velvet, became a novel feature in men’s clothing. Suits became more colorful, angular, and form-fitting. Men were able to express themselves beyond the traditional and conservative style of the ‘50s, especially in the outfits they wore outside of the office.

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This cover of the for The Daily Telegraph Magazine is a photograph of Terence Stamp taken by Hans Feurer in 1968. Seated in the background is Douglas Hayward, a stylist who worked with celebrities. Stamps sports a double breasted jacket, an iconic clothing item during the Peacock Revolution, with braided lapels on a black barathea suit. This image depicts a milder version of the male fashion during this era while still containing several elements, like the blue ascot, that were very relevant. Starting in London, the Peacock revolution transformed menswear with its feminine amelioration and was nonconformist to the strict definition of masculinity and masculine clothing.