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Composition for Multimodal Technology

Exploring the expanding craft of communcation

Ashley O'Brien, Author
A New Inquiry, page 11 of 13
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Pathos

Pathos appeals gain potential when multiple modes of communication work together.

A lifelike experience

Multimodal communication incorporates different sensory perceptions in a lifelike combination. Multimodal technology allows composers collect, combine and share data in a method similar to human experience. With communication so closely resembling human experience, multimodal technology has a pathos appeal more powerful than the sum of it's parts. 

Attached and trusted

Wearable technology represents this powerful pathos potential. Taking technology out of our hands, and putting it on to our bodies enables an all-time closeness. Feeling attached to a multimodal device extends pathos potential when we physically attach the device to our body. A fitness monitor wrist band knows our physiological data more than we do. Google Glass remembers things we forget. It matters what these devices share with us because we trust them. And what they tell us can change the way we feel.

Continuity as closeness

Physical contact with wearables is a mode in itself. Multimodal composers should consider how this level of physical closeness will effect the powers of pathos appeals. Maybe sharing contact with our devices will effect our desires to feel or communicate without them. Evolution for multimodal composition is as unavoidable and unpredictable as human pathos itself. 
This page comments on:
Pathos- Media as a window to look back into our world (12 May 2015)
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Discussion of "Pathos"

Pathos- Media as a window to look back into our world

Chipotle Commercial
How do the sound effects contribute to the feeling? How does the symbolism of science and progress make you feel? Which colors are happy? How does the music follow the story line?

How does this function as a unit to look back into our own world?
South African Television Ad
How do the sound effects tells a story? What do the voices tell you about the characters, do you like them? What is the tempo for revealing the situation? How does the music explain the transition? What do the reading materials remind you of in your life? When do you begin to see more colors? How often does a scene exists without dialogue? How does clothing indicate time period? Were you expecting the advertisement to end this way? What part of the ending was expected and did you like the foreshadowing? How do you feel about the way the culture was represented?

How does this function as a unit to look back into our own world?
Thai Life Insuance
How to you feel after the first sentence? Do you like or dislike the woman? Is she attractive? How does the father's facial expression and gestures compare to those of the daughter? What is the director telling you with this contrast? How do you feel about that choice? Are you confused about anything? Can you relate to the scenes with dialogue? How the scenes without dialogue make you feel? Are these happy colors? Are the sounds effects scary around 1:08? How do you feel during the progression of scenes directly after this? Did you notice the music change? Which scenes last longer and which quickly transision? Around 2:27 how do these colors compare to the other scenes? What do you hear at 2:44?
How does the music make you feel? How does the title make you feel? Who is the good guy? How can you tell who has feelings? How does the music change when the crator makes the ring? How can you tell how people feel without dialogue? What does the computer represent?

Posted on 11 December 2014, 6:54 pm by Ashley O'Brien  |  Permalink

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Pathos- Media as a window to look back into our world

Related:  Wearable Technology