Multimodality or visual art?
George Lucas wants to teach children modes of communication beyond words.
In this video, Lucas argues English classes for young children should evolve into communication classes. Lucas feels words dominate the educational system when concepts such as graphics and music play in increasingly important role in multimodal communication. Lucas sees art as a practical tool, vital to communication, and underutilized in conventional classrooms.
Communication: semiotic meanings from images to writing, and gestures to speech.
In this video, Gunther Kress discusses modes of communication as developments of meaning. Kress neatly explains principles of semiotics and how communication is not confined to language. Language is one mode of communication: it is socially produced, regularly used and recognizably in a material sense. But it is only one mode. Multimodal technology uses several different modes, which can be discovered if you ask yourself, "Is meaning being made? Is this content significant?"
Modes are a cultural means of making meaning, and in some ways language is not the best mode to make a meaning. Decisions for multimodal media should consider available semiotic resources and the affordances of the technology.
In this video, an art teacher discusses multimodality as a field of research.
This artist mentions Gunther Kress and his research on multimodality. She argues that while academics see his work as intelligent, she only sees basic artistic principles, designers and artists have been employing for years.
|Previous page on path||A New Inquiry, page 10 of 13||Next page on path|