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Marquee Survivals: A Multimodal Historiography of Cinema's Recycled Spaces Main Menu Introduction Marquee Survivals: A Multimodal Historiography of Cinema's Recycled Spaces Introduction, Start Marquee Survivals: A Multimodal Historiography of Cinema's Recycled Spaces Histories Concealed Histories Concealed landing page Projecting 1943 Sense of Pachuca Broadway as Background Splash page for Broadway as Background / Background as Broadway Photo Essay: Marquee Stories Intro to photo essay: Marquee Stories Prototypes Exploring project prototypes Portfolio Ejected Spectators and Inactive Users: Locating Multimodal Historiography In Repurposed Media Spaces

Religious Networked Media History

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On South Broadway in Los Angeles, this other layer of networked media history exists in different nodes along the street. Leased by well-known American televangelist Gene Scott, The United Artists Theater on Broadway opened as the University Cathedral in 1990. With the move, Scott brought the iconic “Jesus Saves” signs to Broadway’s streetscape, placing them atop the roof of the United Artists building. As used by both churches, these theaters functioned (or continue to function) as nodes in a religious network that exceeds the confines of the historic theater district in Los Angeles. In the case of Catedral de la Fe, UCKG connects an international network spanning across Latin America, the United States, Europe and Africa. Gene Scott’s own operation began at Faith Center Church in Glendale in 1975 and flourished at the United Artists Theatre.

The United Artists Theatre / University Cathedral was sold in October 2011. It has since been converted into a luxury hotel, branded as “a friendly place, continually new” by its new owners, Ace Hotel. The hotel’s website refers to their “loving reanimation of the former flagship movie house of United Artists,” with no mention of the preservation performed by Gene Scott’s church. Likewise, despite the erasure of the role Rev. Ike’s church and broadcasting played in preserving the United Palace Cathedral, the benefit of this preservation is also now being appreciated as film returns to the United Palace.

A successful crowd funding campaign, organized by the newly formed United Palace of Cultural Arts and hosted by the website Indiegogo, raised $40,000 in July 2013 to bring film back to the theater some forty or more years after the last film screened there in 1969. While the space has been used for numerous concerts and performances, it is not yet equipped to be a regularly running movie theater. Funds will be used to purchase a digital projector, clean the theater’s screen and run programming to ensure that the United Palace can be considered the largest theater in Manhattan with a regularly scheduled film program, and the only movie theater north of 128th Street.

For many, regularly running film programming constitutes the ultimate fulfillment of the building’s cinematic legacy. But to forget the history of Rev. Ike’s religious conversion also potentially sacrifices the social complexity of Washington Heights as its surrounding neighborhood, as the place where the theater is positioned – and to do so by delighting in its return as venue for film exhibition and secular live performances.

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