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Marquee Survivals: A Multimodal Historiography of Cinema's Recycled Spaces

In The Heights


There are signs, however, that the theater’s new function as a cultural performance space will acknowledge its place in Washington Heights, even if it still prefers to forget Rev. Ike. The campaign's promotional video highlights plans for the theater that will cater to the Latina/o community of Washington Heights.

The video itself mixes Spanish and English, strongly acknowledging the Latino audiences the theater hopes to attract. In fact, the video begins with Lin-Manuel Miranda, the composer of In the Heights, a Broadway musical set in Washington Heights. The musical was performed at United Palace Theatre soon after plans to convert back to film were announced.

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  1. Histories Concealed Veronica Paredes

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