Media Portrayal (Fetishization) of LatinX Individuals

Memes

     Unfortunately, most individuals are familiar with what is known as the "spicy Latina" phenomenon, a wide-spread stereotype that all Latinx women have the tension of being intensely sexual, exotically feisty, and in general unpredictable and wild.  "The 'spicy Latina' archetype has most commonly manifested itself in pop culture[...] But, lately, with the advent of social media and viralism, there’s a new way the stereotype is being perpetuated, through memes." As the above passage asserts, while the objectification of Latina women as being "spicy" sexpots is no new trend, it has gotten substantially worse with the implementation of modern-day media platforms (in this case memes.) Hidden in the myriad of hashtags that hold the guise of praising and speaking positive of Latina women (i.e. #latinasarebetter) and those that are less superficially complementary (#crazylatinasbelike) are ridden with male-propagated, gross generalizations that all Latinas cook, clean, are wild in bed, and will "ride-or-die" with you.




This is a double-pronged issue, insofar as 1. this sort of fetishization diminishes the complexity and more than skin-deep attributes Latina women have to offer as autonomous individuals and 2. absolutely ignore the existence of Afro-Latinas and more dark-skinned Latinas, simply celebrating the "light-skinned, curly-haired, and bright-eyed 'spicy Latina' archetype." 
Writer Shantyana C. Ledin, writing for the Feminist Wire, puts it best when proclaiming “When people tell me I must be a ‘spitfire’ or a ‘freaky girl’ in bed because I am Hispanic, I am not at all flattered. They’re working on stereotypes created long ago to subordinate women of color and cast them as the inferior ‘other." This is a prevalent and concerning trend in today's society, and individuals should think carefully before partaking in it.

Original Article: https://www.huffingtonpost.com/entry/the-meme-fication-of-the-spicy-latina_us_573dfce0e4b0aee7b8e951f0
 

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  1. Fetishization of Latinx Individuals in the 21st Century Austin Kim

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