Media Portrayal (Fetishization) of LatinX Individuals Main Menu Memes In-depth analysis on how "memes" have perpetuated the already prominent fetishization of Latinx women in particular. Hollywood: Not as liberal as you think Analysis of a video discussing lack of representation The Twitterverse Objectifying...Children Too??? Deep analysis of twitter and instagram's role in furthering the fetishization of not only Latinx individuals, but those who also partially identify as Latinx at a young age. Conclusion Bibliography A works cited in MLA format

Introduction

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     The perception of beauty and forming of standards to judge what individuals fit within that arbitrary categorization of physical appearance in any context  has always been one that is extremely subjective and open to a variety of differing viewpoints and opinions. With that being said however, an unfortunately inseparable part of that process has always been the generalization and objectification of a certain group of people to see who fits those aforementioned standards. This digital project focuses on a group that has in particular faced the brunt of this issue, Latinx individuals, and analyzes how they have been further fetishized since the turn of the 21st century. The project specifically seeks to explore how various media outlets and current-day social media platforms have exploited the popular portrayal of Latinx men as unfailingly suave, almost humorously macho, and always in the pursuit of a sexual encounter, and have portrayed Latinx women as "sexpots" who "make up" for their poor English and abrasive personalities with blatant sexuality.  
     
     The research question that serves as the foundational pillar for the premise of the entire project deeply inquires, "How have modern-day media outlets further perpetuated the fetishization of Latinx individuals?" The initial hypothesis is that the nature of 21st-century pop culture (memes and social media sites like Twitter) and the overall representation of/roles held by some of the US's most recognizable and well-established Latinx celebrities in cinema (Hollywood) has not only reinforced a centuries-old patriarchal mentality regarding Latinx people, but has actually further exacerbated the objectification of them as well, especially that of women.

     One vital definition that will be made for purposes of clarification regarding the language used in this digital project is the relatively new term: "Latinx." A standard definition is that it is a term used to refer to individuals living in the United States with Latin American roots. The purpose of the x is to allow the word to be used as an umbrella term to be inclusive of individuals who identify as being of Latin American descent but don't fit within the gender binary of male or female.

     The objectives of this project do not include explicitly prescribing a solution or a specific plan of action. It purely attempts to shed light on the extent to which a terrible trend has been maintained or actually intensified with the platforms provided by social media and cinema, and bring awareness to the current-day representation of Latinx individuals particularly with respect to subjectively imposed beauty standards and stereotypes.
 
 

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  1. Fetishization of Latinx Individuals in the 21st Century Austin Kim