Conclusion
However, it is also important for these YouTubers, who, through YouTube and other video-sharing platforms (such as Vine), have achieved celebrity status, to be careful of how they represent latinidad to their growing audiences. Pons, Ochoa, and Lopez use tools like the comedic use of stereotypes, the use of language, the use of references to heritage, and the use of music to represent latinidad, but some of these tools can easily be turned against them. The comedic use of stereotypes, for example, can quickly be altered to damage the image of an entire culture. Overall, though, these YouTubers are critical contributors to the representation of latinidad in the media, allowing this marginalized community to see their faces and hear their voices in a popular video-streaming network.