Why Are You Here?
Now, of course, not every horse is going to be the next Secretariat, in fact we may never see the likes of him ever again. However, that certainly doesn't mean people won't try.
Anyone in the horse industry knows that an owner can pour as much money as they’d like into their horse’s health and well-being. The typical view is that if there is something in the world aimed toward improving a horse’s health or giving that animal better quality of life, any responsible horse owner should take advantage of it! It could be anything from the latest and greatest digestive supplement to the newest most effective joint injection. If owners see it advertised in their copy of Cutting Horse Chatter with the stamp “100% satisfaction guaranteed!” they will pick up the phone and place their order. They will sleep well knowing they’ve spent their money doing what seems to be best for their horse. Pharmaceutical and supplement companies, in tandem with equine magazines, capitalize on this fact. Do these supplements live up to everything their advertisements make them out to be? That is a question that can be answered only by looking closely at the research and analyzing the results. This website takes a close look at some of the advertising methods used by equine pharmaceutical and supplement companies and it will argue that in many cases these companies simply do not do all they promise and in some cases may even do more harm than good.
Table of Contents and Summary:
1. Why Are You Here?
A little summary of what this website can do for you
2. About the Magazine: Cutting Horse Chatter
If you aren't familiar with a "cutting horse" or this magazine specifically, this page will give a little background on what this breed of horse is used for, why this magazine was chosen
3. The Chosen Advertisements
This page contains photos of the advertisements that were pulled from the magazine and gives a brief explanation of the tools the companies employ in these ads
4. Is What These Companies Are Doing Even Legal?
This page breaks down more specifically the laws of pharmaceutical advertising and more specifically break down the tools that these companies use.
5. What Does the Science Say?
Here we will look at three of these specific products and then compare this with what the science has to say. You will learn whether these products do all that they advertise and see if it is worth being concerned about any side effects the products may cause.
6. About Me
This is just a brief summary about me and what sparked my interest in this subject.
Navigation Instructions
To navigate this book in an sensible way, use the order described above and the links at the bottom of each page. Or, to access any page at anytime, use the drop down table of contents in the upper left hand corner. This icon is available on any page. Also selecting the "Home Page" button from that menu will always bring you back here.
This page has paths:
- The Selected Advertisements Emma Talbot
- About the Magazine: Cutting Horse Chatter Emma Talbot
- What Does the Science Say? Emma Talbot
