One of the biggest aspects of Code.org's advocacy is the “hour of code.”  Promoting the event using its Facebook and Twitter pages, Code.org strived to teach people how easy it is to learn the basics of computer programming that it called for students to learn an hour of code.

The hour of code was never designed to teach all of the skills.  However, it was designed to teach people enough so that those who are interested have their curiosity piqued.

Promotion has been through Facebook and Twitter posts, a Tumblr, and the news.  Code.org has ramped up its promotion of the necessity of learning code during the week of December 9, 2013.  This week is commonly referred to as Computer Science Education Week.  Some of the people that lent testimonials also created videos for the push during Computer Science Education Week.

One of the biggest ways that this was promoted was through the Apple Stores.  At every Apple Retail Store across the country, a youth workshop was offered on December 11, 2013.  This youth workshop was designed so that youth could spend one hour on Code.org's interface.

Response toward the Hour of Code has been tremendous.  As of Thursday, December 12, 2013, new accounts per hour peaked at 320,000 and more than 10 million students have started to learn the basics of code.  As of Wednesday, December 11, approximately 51 percent of Code.org participants were women, which is something that Code.org found interesting.

Code.org also encouraged people to sign a petition encouraging computer science to be taught in schools as a core subject.  Once the petition is signed, the signer is presented with a list of actionable items.

Overall, Code.org has had a goal of impacting the number of people that they get to learn code.  It seems that the people behind it are succeeding in regards to this goal.