One of the big ways that Chiquita started promoting sustainability within their company was by joining the Rainforest Alliance. According to the Rainforest Alliance website, "To achieve Rainforest Alliance certification, Chiquita reinvented its century old banana farming techniques. Chiquita, Favorita and the many small, independent banana farmers in the certification program planted millions of trees and bushes on their farms to create natural buffers along public roads and waterways, and around housing and offices. The growers eliminated the use of the most dangerous pesticides and implemented rigorous rules -- such as mandatory protective gear, showers at the end of the work day and closing areas where pesticides have been applied for 24 to 48 hours -- for the pesticides they continue to use. The producers recycle thousands of tons of plastic bags and twine per year and reuse the wooden pallets that banana boxes are stacked on, which saves tens of thousands of trees annually." It is obvious how impactful being a part of the Rainforest Alliance has been for Chiquita. 

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