This annotation was created by Aimie Michelle Taylor. 

Changing Landscapes: From "The ASU Story" to Modern A-State

Runnin' Joe

With pressure building as universities and colleges across the country changed away from Native American caricatures in the 1980s, Arkansas State revised its "Indian Joe" or "Jumpin' Joe" logo, replacing "Joe's" loincloth with buckskin pants and eliminating the waving scalp . The new image showed a more focused caricature running in profile with a fierce scowl, chasing an unseen enemy with a flint tomahawk retained from the previous icon.

Contents of this annotation: