This annotation was created by Aimie Michelle Taylor. 

Changing Landscapes: From "The ASU Story" to Modern A-State

ASU Indians new logo - 1993

With the revisions to the "Indian Joe" not enough to end censure of ASU's "Joe" caricature and growing expressions of faculty opposition to the mascot, Arkansas State University decided to retire the caricature and rebrand ASU's "Indian" nickname with a greater emphasis on a "dignified" presentation and recruitment of Native American students through fee waivers for descendants of Arkansas's historical tribes.

Contents of this annotation: