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Carleton Place Heritage Project

The Veranda - A Taste of Luxury

While taking heavy inspiration from the cities, Keyes Block still maintained a unique aesthetic, most notably in its second-storey veranda, the last of its kind on a commercial building in Carleton Place. Its Neoclassical frieze, with alternating triplych and metopes, creates a parallel continuity with the frieze atop the building, while providing contrast with the Tudor-style Ogee arches of gothic precedent. This clash of styles was typical of the commercial buildings in urban Canada and the United States, where both gothic and neo-grec were already established styles for large-scale commercial warehouses and department stores.¹


The inclusion of the veranda serves to domesticize the mixed-use building, clearly demarcating the residential portion of the second storey. Covered landings that provided open-air relaxation with partial protection from the sun and weather were usually present on higher-end, more luxurious homes and mansions (one does not need to venture far from Keyes Block for an example of this - the home of the Findlay Family on 207 High Street is a case in point). The style of living present in Keyes Block, where the storeowner resides directly above their commercial enterprise, was the norm for those of middle-class strata, and the veranda was a means of both making the second floor more hospitable and injecting an air of luxury into the exterior of the quaint living quarters and the Keyes Block as a whole.

Inspirations of luxury were not only sourced from homes. Another particular inspiration for the veranda could very well have been the shopping arcade, glass-roofed causeways with windowed shops on both sides that were the sites of luxurious leisure in cities on both sides of the Atlantic. A typology rooted Italian Renaissance piazzas, the arcade flourished in Europe before being introduced to North America on a grander scale, spearheaded by the Arcade in Cleveland, Ohio.² The veranda overtop of the plate glass ground floor on the street gives the appearance of a cut-out from such an institution, an image of urban leisure that would most certainly have reflected well upon George Keyes and his store.   

In short, the veranda of Keyes Block is an invaluable original example of the early-20th-century dispersion of urban design into a small-town context, which was a by-product of shifting urban-rural patterns in a quickly industrializing Canada and well-reflected in Carleton Place's own history as a site of agriculture, logging, ironwork and appliance manufactory. The veranda is also exceptionally effective as a domesticizing feature of the home and an ornamental illustrator of the Keyes Block's residential and commercial combination. 
 
¹Carr, Angela. 'Commercial Architecture: the Langley Years and Simpson's Store" in Toronto Architect Edmund Burke: Redefining Canadian Architecture. Montreal: McGill-Queen's University Press, 1995. 102.
²MacKeith, Margaret. The History and Conservation of Shopping Arcades. London: Mansell Publications, 1986. 9-20

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