ADHD: Alternative Treatments

Parenting Mediatization

Parenting style is undoubtedly the most criticized cause of ADHD or ADHD-like symptoms in children. In debates on alternative medicine treatments, I have found that a majority of the audience feels that ADHD is something that can be “parented out” of a child. In my dataset, 63% of the articles I explored discussed parents as a contributor to childhood ADHD. Ayurveda, an alternative treatment page on Facebook, contained comments from followers on the laziness of parents today, their lack of interest in their child, and their desire to get benefits from their child being on medications. These where three of the ideas I observed repeatedly in my survey of social media debates on alternative medicine (7).

 Even educational websites such as ADDitude are targeted at mothers to help support their child. Blogs on this website have parent clickbait titles such as “My son hates how different he is”, or “How I am recovering from my ADD-induced mom guilt”, displaying that this website, while promoted as a tool to educate the public about ADD, is actually drawing in one specific group with their strategic advertising (12). Online magazines such as ADDitude are a perfect representation of how the media may be using fear and anxiety to target parents to think about the possibility of their child having ADD. The page has bright orange tabs with subjects such as “better parenting”, “what NOT to say”, and “five parenting secrets”, suggesting that you can “parent” the disorder out of your child by attending parent training sessions or enrolling your child in a behavioral therapy class (12).

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