Parenting Mediatization
Even educational websites such as ADDitude are targeted at mothers to help support their child. Blogs on this website have parent clickbait titles such as “My son hates how different he is”, or “How I am recovering from my ADD-induced mom guilt”, displaying that this website, while promoted as a tool to educate the public about ADD, is actually drawing in one specific group with their strategic advertising (12). Online magazines such as ADDitude are a perfect representation of how the media may be using fear and anxiety to target parents to think about the possibility of their child having ADD. The page has bright orange tabs with subjects such as “better parenting”, “what NOT to say”, and “five parenting secrets”, suggesting that you can “parent” the disorder out of your child by attending parent training sessions or enrolling your child in a behavioral therapy class (12).