The crew called their new project "Lesque," intentionally projecting a cosmopolitan aura through its name, a portmanteau of the English suffix less derived from “endless” and the Spanish interrogative que arriving at the convoluted meaning, “Endless question,” a foundational concept to Lesque’s philosophy. The name reflected a desire "to create possibilities" within the "infinite problem" (無限なる問題) using the "immeasurable passion of skating" to explore life's ever-changing terrain. Far from being a caricatured slogan of the action sports lifestyle ("Go big or go home!" or "Skate or die!"), the concepts expressed through the name locate the skateboard itself as the object through which ceaseless wonder and struggle could be focused and explored. Lesque described itself as a deck company devoted to empowering skaters to exert themselves 100% in pursuit of impassioned action.

Comment on this page