Roofian is one of the major players in the garment industry in downtown Los Angeles. The fashion industry as well as the jewelry industry in downtown are full of Iranian Jewish businesspeople who have, in many ways, totally transformed the district and have played a key role in making downtown Los Angeles the thriving center of business and fashion that it is today. When asked about the influence of his success on the Iranian Jewish community in Los Angeles, Roofian was very modest and stated that he did not believe he has had a huge effect on the community; however the positive outcomes of the abundance of Iranian Jewish business owners in downtown Los Angeles speaks for itself. He agreed that the Iranian Jewish investment in downtown has helped create a flourishing business sphere in the area. Roofian stated, “Of course, they are bringing a lot of business to downtown and have a big effect on what’s going on.” He also mentioned that he welcomes the multitude of Iranian Jews in downtown, as he believes that “competition is good and always positive.” Owning such a large company comprised of so many unique brands is definitely not easy, but according to Roofian, “the obstacles make the company strong.” His brands are sold in different markets; some are higher end markets, some are mass markets, and some are meant for individual boutiques. But as hectic and demanding as the fashion industry is, Roofian has distinct business practices that he utilizes in order to maintain the success of the company.

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