What Is Guest Posting Or Guest Blogging?

If you're a savvy blogger then you are most likely familiar with the term guest posting or guest blogging. It is when a writer develops content for a blog that is not their own.

 

It's an opportunity to take your expertise and share it with others, as well as an opportunity to increase traffic to both parties’ blogs.

 

Guest blogging is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers and experts within your field.

 

Since guest blogging should be a two-way street, when hopping on the bandwagon, you should also consider featuring posts developed by guest bloggers. Featuring guest posts will also expose your audience to a new perspective and fresh new content. We are all guilty of falling victim to a routine and getting tired of the same old stuff, so this will keep them engaged and coming back for more.

 

Blogging as a guest is also a great way to increase your site rank in Google searches because of the links that exist back to your site from the blog you are appearing on. The way Google sees it; if other people are interested in your site it must be interesting. So when individuals comment, share, like or link to your blog it moves up in Google’s PageRank, which means it’s more likely to pop up when someone Google searches a relevant topic.

 

In order to keep your SEO presence up, and your business blog credible, follow our recommended steps and only associate your business blog and posts with well-respected marketers. And as always, keep your content remarkable and consistent!

 

High Quality Guest Blogging

 

Think of your guest post as a valuable bit of information, not an advertisement!

 

We are advocates for guest posting here, but with that being said your blog should be used to educate your reader, not promote yourself. If the topic is relevant to something that you offer then we encourage you to feature it in your blog, but there is a huge difference between “selling” yourself and offering a solution to their problem.

 

When it comes to guest posting, don’t let the fact that you are talking to a new audience deter you from the 'educational purpose' of business blogging. The goal is to establish yourself as an authority figure in your field, introduce your name to a new audience and build a relationship with other bloggers or businesses.

 

Good content, whether it is in the form of a blog post or social media update, encourages users to engage with the brand, whether they realise it or not. If the content is genuinely good, users will pause to consume the content, understand the brand message and perhaps even comment, like or share the piece of content. If it’s not, they’ll continue scrolling past and the content will disappear into the black hole that is cyberspace. To further encourage engagement and foster a relationship with consumers through content marketing, ensure all content is pushed out through social media channels and make sharing easy.

 

Good content creates brand awareness and authority in a saturated market, which then has the potential to generate new leads and increase sales as more consumers become exposed to the brand. Good content is generally less “salesy” than advertorial, so it gives consumers an opportunity to authentically engage with the brand without a blatant sales message disturbing the engagement. Drowning consumers in product-oriented content can have a negative effect on their relationship with the brand, whereas good editorial fosters the relationship as they move from consumer to customer to brand advocate.

 

Content that adds value in some way is generally received well by consumers because it solves a problem in their everyday lives or teaches them something new. The value is intangible and doesn’t have a direct monetary value, however it is invaluable to the business model and the relationship between the brand and consumers. Content that adds value to consumers by educating them on the product/service via how-to blog posts, instructional videos and webinars is ideal for adding value.

Besides the obvious need to create great content, here are a few more tips to get you started:

 

• Your author bio or tagline is likely the only place in your post that is going to link back to you so make sure it is clear and concise.

• Consider including a relevant internal link back to one of their previous blog posts within your guest post. They’ll likely appreciate the research you have done and increased traffic for their blog.

• Conclude each post with a call to action for comments. Remember the more people to comment and share, the more popular your post becomes in a SEO search.

• Promote your guest blog post on your own social media networks and blog. This is a nice gesture that will also generate more traffic back to your guest and their business. It should be second nature for you to share your content and a good way to say “thank you” for publishing your guest post.

• Run Google Analytics to track how much traffic your guest post is generating. It’ll give you a broader idea of what readers want to hear about and see what is working for your business.

 

 

“This article was first published at www.techiesinsingapore.com. To read the full article, please click here.”

 

If you are interested in submitting a free guest post to them, please email them your article at hello@techiesinsingapore.yellowcoderatwork.com.