But getting popular with outsiders and the alternative crew can become a challenge for an engine trying to keep itself as a competitive player in the market. There are plenty of "game snobs" in the specialized media - not to mention twitters, of course - who are ready to jump at the chance of criticizing Unity with claims that its products are somewhat inferior to their counterparts.

One of the recurrent arguments is founded on a supposedly pasteurized look among Unity games, which in its turn is a direct consequence of its Asset Store and user-friendliness. Those resources, though deserving of merit, have been overly exploited by both unskilled beginners and "pseudo-developers", that make an easy profit by sewing together Frankenstein games using free-assets and then selling them on Steam.
 

Unity's answers to those claims have been dismissive, though there was an acknowledgment of the growing problem with the Asset Store   and no real plans to stop the malicious users to get their way. On the other hand, the engine has produced GDCs like  and , which is a testament to Unity’s graphical capabilities when operated by experts, discrediting the hater-rhetoric that comes inevitably with relevance within the video game scene.