The Relatable Lorde of Glamour

Managing Contradictions and Social Media (Part 3)

Another wise use of social media was when Lorde tweeted two photos of her that were taken at the same event: one was photoshopped to remove the blemishes on her face, and the other was not. With that, she bonded with and related to her fans by saying that it is “ok to have imperfections”. Since the photos showed her performing on stage, a place of elevation, higher than everyone else, presenting her flaws brought her closer to the common world, situating her in a middle ground; in between the high and low. 

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