The Relatable Lorde of Glamour

Managing Contradictions and Social Media

The way Lorde manages to sustain her image in between the ordinary and the special is by sharing her life and thoughts with her fans on social media. She might post photos of herself in exclusive and glamorous situations every now and then, but most of the time she also shares her personal and honest experiences. In 2016, Lorde posted several photos of her wearing the aforementioned Valentino dress at the Met Gala, but in one post’s caption she wrote about how awkward she looked in that environment. She also did not try to hide the fact that she had a cast on her left arm - she even captioned a photo "FIBREGLASS AND TULLE". She played along with it and wore it proudly to the biggest fashion event of the year, which most celebrities would never do. The cast, which was signed by many celebrities present at the event, put against the Valentino dress, made Lorde embody the contradiction of her persona: of the every day versus the spectacular.
 
 

FIBREGLASS AND TULLE

A post shared by Lorde (@lordemusic) on

 

if u ever wanna know who was at the 2016 met gala they're all on my arm



She also posted about being invited to Kanye West’s exclusive fashion show (Yeezy Season 2) and did not hide the fact that she had a terrible rash on her eye and that it gave her extreme anxiety. Once again, Lorde embodies her contradiction of unpolished versus glamorous and exposes it in her social media to maintain her stardom and relatability.
 
 

the skin is peeling off my lips and hands these days i very rarely see the sun and my eye is weeping and screaming and it's fashion week and everyone already thinks i'm strange and it's a kanye show where the freaks are beautiful so why not say fuck it and let's dance with the melodrama? ps. the show was crazy i got to wear sneakers and had the best bear hug from drizzy and now i'm in bed in a sweater editing something cool for you guys to see very soon

A post shared by Lorde (@lordemusic) on


Another wise use of social media was when Lorde tweeted two photos of her that were taken at the same event: one was photoshopped to remove the blemishes on her face, and the other was not. With that, she bonded with and related to her fans by saying that it is “ok to have imperfections”. Since the photos showed her performing on stage, a place of elevation, higher than everyone else, presenting her flaws brought her closer to the common world, situating her in a middle ground; in between the high and low. 
 


aAAAAAAAAAAAAAAAAAAAAAAAA

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