The Lizzie Bennet Diaries
There is perhaps no transmedia property that better exemplifies the possibilities for innovative storytelling and audience connectivity than The Lizzie Bennet Diaries, a YouTube webseries developed by Hank Green and Bernie Su. This modernization of Jane Austen’s 1813 novel Pride and Prejudice demonstrates the ways in which transmedia can breathe new life into a story that has arguably been at the crux of 10 too many a media adaptation.
Capitalizing on the distinct storytelling opportunities presented by some dozen social platforms — and using some platforms in imaginative ways that transcend their proposed purpose — this web series doesn’t just tell a story; it builds a world. In doing so, it revitalizes a narrative that has universal resonance for its global virtual audience, and proves that in this age of adaptation, transmedia could be the last bastion for original narrative redux. Moreover, it proves that audiences are compelled by sustained critical engagement with both narrative content and the people behind it, if only given that opportunity.
To learn more about The Lizzie Bennet Diaries and its transmedia extensions, begin this path.
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