This path focuses on methods of social immersion, by which a transmedia property uses paratexts to create deeper connections from character-to-character, and from character-to-fan. Some of these pages discuss how social immersion is being well executed. Others discuss the ways in which social extensions are being shortchanged as means for promotional marketing instead of experiential immersion (which can itself be a method of promoting a show). Read on for proposed strategies by which Girls and New Girl can capitalize on social platforms to enhance their characters and the full experience of either series.