Promoting Liberal Capitalism
"Pickup on South Street"(1953) on the surface seems to be a normal anticommunist film, like many of its day. Investigating further, the underlying message of American capitalism is clearly evident. Everything in this movie is for sale: things, place, and people. The movie immerses the viewer in the ideals of capitalism by its focused on consumer culture and material possessions, such as the microfilm. The characters of this movie will do anything to retrieve this microfilm. This can serve as a metaphor for capitalist society where the world revolves around making money and using money as a measure of success.
"Rocky IV"(1985) explores the American ideal of strength and perseverance. The nationalistic theme of protecting America from defeat of the Russians surrounds this plot. It is a vibrant display of the most important American ideal-hard work, which is what liberal capitalism thrives on. It sends the message that through this ideal, America will prevail over the Russians no matter the odds.
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