Developments in Technology
The battle for profit on YouTube is quickly becoming a battle of technologies and access. As you may have already read in "The Transparency Button," YouTube is using its own technology to ease legal proceedings and communications for disgruntled content creators and their MCNs. At the same time, MCNs are increasingly relying on their own proprietary technologies, including in-depth analytics and networking tools, as the selling points for attracting and keeping content partners (read "Channel Analytics Giving MCNs the Edge").
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