The Apology: A close reading on political apologies Main Menu THE APOLOGY A close reading on todays political apologies The art of the political apology Analyzing the objective of the political apology Image repair theory The real objective of Trump's apology What's the medium? History of the political apology Review of where we have seen the public apology from american politicians before It's not a craft, it's sincerity What an apology should be Responses to Trump's apology Trump triumphs Somehow, people still voted Trump for president Avoiding this outcome in the future—How to become a critical thinker Think twice about the message Works Cited Delaney Steel

Trump's public apology

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On October 7, 2016, Donald Trump shared a public apology on his Facebook presidential campaign page, which was meant to address his inappropriate comments from a decade ago about sexually assaulting women. The “apology” was aired after a video was leaked early October 2016, where Trump was overheard bragging to TV personality Billy Bush about grabbing women by the "pussy" (00:01:24-00:01:28). I've placed quotes around the word apology because for the majority of Trump's statement, he gloats about what a wonderful person he has become, and rather than saying "sorry," he deflects attention to his opponent, Hillary Clinton, saying that she is “[running] our country into the ground." Furthermore, Trump exclaims that Hillary Clinton is the real bully for shaming her husband’s alleged sexual assault victims.
(Trump’s apology)
 
While reviewing his public apology, I will draw from academic sources to help analyze the real objective of Trump’s apology, the style, the channel he’s used to convey his message, and the effect of his apology. I will also demonstrate how Trump strategically diverts blame as a part of image repair theory. The overall purpose is to review politicians’ tendency to strategically manipulate their messages in public apologies to attain a positive image. I will also examine what an genuine apology should be, then I will then conclude with why manipulated political apologies are an issue.

This page has paths:

  1. THE APOLOGY Delaney Steel
  2. What's the medium? Delaney Steel
  3. Image repair theory Delaney Steel
  4. The art of the political apology Delaney Steel
  5. Responses to Trump's apology Delaney Steel
  6. History of the political apology Delaney Steel
  7. Trump's public apology Delaney Steel
  8. Trump's public apology Delaney Steel
  9. Trump's public apology Delaney Steel
  10. Trump's public apology Delaney Steel
  11. Trump's public apology Delaney Steel
  12. Trump's public apology Delaney Steel
  13. Trump's public apology Delaney Steel
  14. Trump's public apology Delaney Steel

Contents of this path:

  1. The art of the political apology
  2. Image repair theory
  3. What's the medium?
  4. History of the political apology
  5. It's not a craft, it's sincerity
  6. Responses to Trump's apology
  7. Trump triumphs
  8. Avoiding this outcome in the future—How to become a critical thinker
  9. Works Cited
  10. THE APOLOGY
  11. Trump's public apology

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