As I approached my studies, I was able to find the statistics that supported my question with the answer I was hypothesizing. I was able to find other studies that supported my question while also finding results on the actual page of StopBullying.Gov.

In my study, I do make the assumption that from the Facebook page, mothers are then going to the actual website. The Facebook page gives many ways for parents, educations and children to then be redirected to the actual webpage. In there about section alone, they make sure to constantly write the actual websites name “StopBullying.Gov” 5 times. They make sure to have there about section with the name, their mission statement with the name, the description with the name, and finally the general information with the name twice. The Facebook page provides ample opportunities to then be addressed
to the website for who ever is on it to get directly involved.

Besides providing readers or Facebook users the chance to go to the website on their own, the Facebook page also directly links the website in their contact information. This link go to the general website and then provides more information that was already given on the Facebook page.

The link provides the readers and people on the Facebook page with the opportunity to go directly to the webpage. Having been a consistent user of Facebook I can say that when going to a new page or persons page, I usually go to their about me, information and contact information. Then I go to the pictures, which for SopBullying.Gov sometimes also link to the site as well.  

This link allows the people using the Facebook page to go directly to the site to further the information provided by the page. The page is very involved and receives a lot of attention. Typically over one thousand people are talking about the site daily (except during the Government shut down). Since the website is a government cause- my assignment was paused for a while when the government was shut down. Getting back on track though, I was always able to track the likes which grew almost daily and people are constantly talking about the page which causes more attraction and then allows me to further assume that from the Facebook page parents, educators or children were then going to the actual StopBullying.Gov page to get more information and get more attention.

Once on the Facebook page, parents, educators and children can then go to the StopBullying.Gov webpage. From this webpage was where I received a lot of my findings. I wanted to see the difference of moms and mothers compared to dads and fathers. Which is what I searched in the search section. I simply typed in the word “mom” and then “dad”. Then I wanted to search for other names they would be called and searched “mothers” and then “fathers”.

When I searched for “mom” I received one hundred eighty results. These results really didn’t seem that high compared to the numbers on their Facebook page, but then I searched “dad”. These results came up with three options. These numbers then provided me with the answer that moms are more involved in this platform.

To then double check my results I wanted to search for “mothers” and “fathers”. When I got these results they were also very similar even though the number for the females decreased and the fathers increased. The results were still so different that it provided me with my answer that I needed for the webpage platform.

Then I wanted these results to be supported with the Facebook page. This is where the article created by the Edison Research researcher Melissa DeCesare completed. Her research provided me with the statistics that moms used Facebook more than dads. She said “Dad’s are just as familiar with Facebook as moms, but less likely to have a profile page, 60% of dads have a profile page vs. 72% of moms” In order to comment, post or write within the StopBullying.Gov page the participant needed to have their own Facebook page. Melissa DeCesare then continued the main section of her study by stating, “Well under a third of social networking dads, 28% check the sites several times per day compared to the 46% of their mom counterparts”. These statistics helped support my idea that it wasn’t that moms were more involved in their child’s lives, but instead they were just more involved in the social media aspect of life. 

From those searches I was also able to go directly back to the Facebook page, which allowed the participant a way to connect the actual webpage with the social media aspect of the digital platform.

Another statistic that helped support by hypothesis was “On average, dads check Facebook 2.1 times in 24 hours but moms check in about 4.7 times.”

The statistics that were provided by the Edison Research study were ample in the finalizing of my project because they gave me the evidence to support my question and hopeful answer that I was searching through the social media aspect of my project. I needed to make the connections throughout the entire project to finally get the answer I was seeking. Without finding out one of the things the rest of the thoughts or ideas wouldn’t have fit together. It was a process that required information from different sections and research that then could all be applied together.

I was able to start with one idea, move onto another, make assumptions and then apply those assumptions to my ending idea. My final idea from this project was:

It isn’t that moms are only more involved in the digital platform but
it was also because moms are more involved in the Facebook social media aspect
of the platform.

1. Conclusion
2. Works Cited