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1. 1 2023-04-07T12:03:57-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4 The large arrow calls attention to the Manischewitz label, boldly directing the consumer to consider this product above others Ilana Weisman 1 plain 2023-04-07T12:03:57-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4
2. 1 2023-04-07T12:04:35-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4 The use of comparative language is a nod to the expansive kosher processed food industry - there was significant competition here. Ilana Weisman 1 plain 2023-04-07T12:04:35-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4
3. 1 2023-04-07T12:07:02-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4 Rhetoric of coziness and ringing a dinner bell place this advertisement in a particular place and time: a single-family home with a yard, children playing outside, mother putting a full set of courses on the table for dinner. Ilana Weisman 1 plain 2023-04-07T12:07:02-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4

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• 1 2022-03-28T13:23:28-07:00 Canned Soup Advertisements 17 gallery 2023-04-08T09:19:51-07:00
  
  
  
  
  Each of these advertisements for kosher canned soup ran in regional or national newspapers, some Jewish and some secular. I sourced the newspaper issues from The National Library of Israel Digital Newspaper Collection.