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1. 1 2023-04-07T09:10:34-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4 "Body-building" and "chockfull of zip and zing" are examples of masculine diction, reinforcing the norm of boys being strong, energetic, and needing to be cared for by women Ilana Weisman 1 plain 2023-04-07T09:10:34-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4
2. 1 2023-04-07T09:03:59-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4 This sales pitch doesn't discuss kosher as a Jewish marker at all. Rather, it's a substitute for quality alone. It's as if the words Hebrew and Kosher are fully disassociated from Jewishness. Ilana Weisman 1 plain 2023-04-07T09:03:59-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4
3. 1 2023-04-07T09:04:53-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4 Most advertisements targeting Jewish families during this era didn't feature people, only products - this is different, aiming at a gentile audience and thus featuring a boy visibly white Ilana Weisman 1 plain 2023-04-07T09:04:53-07:00 Ilana Weisman 717fe68fa7aefa0919f4193faeb67002faa8e0a4

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• 1 2023-04-05T19:37:38-07:00 A Sampling of Kosher Advertising 7 gallery 2023-04-08T09:40:44-07:00
  
  
  
  
  
  These advertisements for mass-produced kosher goods ran in secular women's interest magazines like Good Housekeeping, Woman's Day, and Parents' Magazine, though the Levy's Rye Bread advertisements were also featured in New York City subway stations. These documents were sourced from the Women's Magazine Archive and the New York Public Library.