The Religion of Slipknot
However, because of the inaccessibility of live shows for many Slipknot fans, concertgoing is just one way to actualize this ideology, one example of a practice “within the material existence of an ideological apparatus.”[4] Attending shows as a main way to engage in a subculture is not unique to Slipknot and is actually a very foundational component of the heavy metal community at large; because of lack of airplay on the radio, many metal bands have historically relied upon touring to attract fans.[5] However, in the digital age, bands also turn to connection via the Internet to build and connect with their fanbases. As such, consuming music videos has become a main material practice (aside from listening to the music itself) through which the band’s ideology interpellates, or recruits, maggots; in this way, music videos are a much more powerful tool for transmitting ideology rather than to simply “spark a listener’s interest in the song, to teach her enough about it that she is moved first to remember the song and second to purchase it.”[6] Watching Slipknot music videos is the maggot equivalent to reading the Bible; in both cases, the pastimes reflect the individual’s ideas or personal philosophy revolving around a “sacred” text that communicates the ideas of an ideology.[7] Although many claim the band “earned their rapidly growing fan base without marketing, radio or MTV play”[8] in order to cement their anti-commercial/ independent mythology, this position severely discounts the role that the band’s music videos played in both accumulating new fans and communicating their ideology. In actuality, nu metal topped the rock charts around the turn of the new millennium,[9] though Slipknot did not achieve high-charting airplay until their third album, Vol. 3: (The Subliminal Verses),[10] by far the most radio-friendly of their early releases. Additionally, MTV did air Slipknot music videos, especially on the network’s long-running program Headbanger’s Ball, but even outside of official network channels, music videos circulating as poor images – during a time characterized by the rise of peer-to-peer applications like Napster – popularized Slipknot’s message. The ability to share video online in the early 2000s – even as “Blurred AVI files … exchanged on semi-secret P2P platforms”[11] (the group’s song “Surfacing” off Slipknot “went viral” on these platforms pre-YouTube while championing ultra-violent emotionality with a chorus that screams “Fuck it all! Fuck this world! /Fuck everything that you stand for! /Don't belong! Don't exist! /Don't give a shit! /Don't ever judge me!”)[12] – enabled the spread of the gospel of Slipknot via streamed music videos to populations that did not have access to their live shows.
Some of these early music videos by the band – specifically "The Nameless" and the first video for "Wait and Bleed" – are nothing more than stylized concert videos, bringing a virtual concert experience to fans, but the majority of them relied upon more symbolic approaches to spread the creeds of the scene. The dissemination of ideology through music videos is, or should be, unsurprising; according to Jean-Louis Comolli and Jean Narboni, “every film [including the music video] is political, inasmuch as it is determined by the ideology which produces it,”[13] and Slipknot’s videos very strongly represent their ideology. Surprisingly (given the antics and atmosphere at the band’s live shows), Slipknot does not heavily rely upon the artistic representations of graphic physical violence to communicate their philosophy; instead, they turn to collectivism and the aesthetics of horror to disseminate their anti-status quo ideology and redirect ultra-violence.
[1] Mehling, “Nookie.”
[2] Louis Althusser, “Ideology and Ideological State Apparatuses,” 696.
[3] Bozza, “Rage.”
[4] Althusser, “Ideology,” 696
[5] Walser, Running with the Devil, 17.
[6] Carol Vernallis, Experiencing Music Videos: Aesthetics and Cultural Context (New York: Columbia University Press, 2004), 28.
[7] Althusser, “Ideology,” 696
[8] Bozza, “Highway.”
[9] Sumera, “War’s Audiovision,” 315.
[10] “Slipknot: Chart History,” Billboard, accessed May 2, 2020, https://www.billboard.com/music/slipknot/chart-history/hot-mainstream-rock-tracks
[11] Hito Steyerl, “In Defense of the Poor Image.”
[12] Graham Hartmann, “Every Slipknot Song Ranked,” Loudwire, April 8, 2019, https://loudwire.com/every-slipknot-song-ranked/.
[13] Jean-Louis Comolli and Jean Narboni, “Cinema/Ideology/Criticism,” 60.
[13] Jean-Louis Comolli and Jean Narboni, “Cinema/Ideology/Criticism,” 60.