On page optimization tips by London's TOP SEO Consultant
The basic SEO process is one of onsite changes, listings and building links from other websites. Change the website around so that it is the most important authority website for people on a certain subject. With that aspect completed, the next this is to prove to Google that you are MORE POPULAR THAN YOU’RE COMPETITORS. Keep this in mind, ANYONE can copy content, and Google know this. If a million websites have exactly the same content, is there a way for Google to know which one is the best for a keyword? Yes, it is called LINK POPULARITY. It is not easy to find an expert SEO Consultant. There are lots of so called experts, who make fale promises without delivering any real results. You see, there are 5 different types of SEO providers and, of that, only one or two might suit your needs. Let us examine all 5 different types of providers, how they differ, what their prices are, who their customers are, and which ones you should choose.
The first type of optimization providers are in house SEO consultants. These are individuals with several years of SEO experience that are hired by a company to do their website optimization. The company needs to pay for salary, benefits, and taxes. This is the most expensive option. Only very large companies can afford to hire an in house expert. If you are reading this, chances are, this option is not for you.
The second type are SEO companies. These are SEO firms that are contracted by businesses. Typically, the contracts last for 6 to 12 months and range from $400 to a few thousand dollars a month. This is a better option if your company is not in the Inc 100 range. Examples of companies that can benefit from this are local restaurants, Inc 5000 companies, and small e-commerce stores.
The third type of SEO provider are web designers. They mostly offer on page optimization. The difference between onpage and offpage is that off page optimization trumps on page The reason why web designers do not offer off page optimization is that it is not something they are knowledgeable in. Web designers are skilled in Photoshop and art, not algorithms. For that reason, they usually only deal with on page.
The fourth type are freelancers or SEO contractors. These are individuals on eLance or oDesk that you can hire per hour or per job to do SEO for you. The advantage of this compared to the other three SEO providers I have listed so far is that it is much cheaper. However, you will need to know something about SEO first and be able to translate this to the freelancer. Most of them are overseas contractors in countries such as India, Thailand, and the Philippines.
The fifth and final type of provider are link sellers. These individuals sell links to companies or anyone who would like to buy them. This is the cheapest way to do optimization since it would be like an individual making his own cake instead of buying one at the store. The downside to this method is that the individual needs to know how to use these tools. Therefore, they need experience in this highly competitive field.
Out of all five types of providers, the easiest for a small business to use is a SEO company. This would allow the business owner the most time in his business and have this handled by an expert. If you happen to be in the London area, you can find a London SEO consultant by typing in “London SEO Consultant ” in Google. The best consultant in the area will be appearing in #1 or #2.
Note that, who you see in #1 or #2 is not what another person might see in #1 or #2. This is because Google uses something called the filter bubble to display the results it thinks that you would like the most. So, someone who has a history of searching for travel information would see links to travel sites when searching for a country whereas someone who has a history of searching for international news would see a list of links to news stories about that country.
Therefore, a #1 listing for you might be different then a #1 listing for a fellow coworker. Google does this by identifying your geographic location, called geo-location. It also uses your IP address, MAC address, login, cookies, and several other variables.
Note that, even if you log out of Google, the Google bubble will still be in effect. By just knowing where in the world you are logged in, it’ll display a different result for you. An example of this is searching for “NYC pizza” inside New York City versus searching for the same term in California.So, you might want to test the legitimacy of the London SEO expert in different geo-locations. You can do this by viewing that company’s rankings on sites such as compete.com or alexa.com. It will display the search results for that site as well as how it is doing compared to its SERP competitors.
A Experienced consultant will make sure the optimization is done the right way to making sure the following things are done properly.
1) Select the right keywords. Maybe the best keywords for your business are not the most saturated.
2) See what your competitors are doing as far as linking. There is a very good chance your competitors keywords aren't the best keywords.
3) Will rework your website and make it more relevant than your competitors.
4) Submit your website to the main directories, article websites and social media platforms.
5) Will analyze the changes and the outcomes.
6) Will concentrate on inbound linking for power.
7) Develop the right content and use proper content marketing strategies to get the best links to your business.
8) Develop the right social media strategy to get more followers and traffic fro google+, facebook and twitter.
Although in this guide lets only discuss on page optimizations tips. Some of the top on page optimization tips include:
- Meta titles are the most important on page optimization factors. So try to include your major keyword in your page titles.
- Make sure your target keyword is in your URL.
- Make sure a semantic combination of your keyword is present in your H1 Tags.
- Avoid more than 1 H1 tags in your web page.
- Always try to interlink your pages, this helps to pass link juice between pages and helps to rank all of your web pages with ease.
- Make sure all you internal links are do follow and most of your external links are NO FOLLOW.
- Make sure you website speed is top notch. Make sure it loads in less than 2 secs. Try to use some cache plugin or server side caching technique.
