Early Literary and Political Reverberations
In the half-century that followed the appearance of the letter, interest in Prester John increased steadily, most visibly through the transmission and translation of the Letter. This first wave of popularity evidently reached Pope Alexander III, who crafted a reply to the eastern priest-king. Evidently, Pope Alexander sent his personal physician, Master Phillip, as envoy to seek Prester John's kingdom and to deliver this reply, which urged John's instruction in Catholicism. We never hear back from Master Phillip.
While Alexander’s letter is typically read at face-value, it also has the effect of re-inscribing ecclesiastical power, in the form of doctrinal Catholicism, as the most important feature of any imperial project. Hamilton reads the letter as a kind of public rhetorical performance, a stance he supports by noting that Alexander made several copies of his letter.
This rhetorical reflexivity became a trademark feature found in a number of adaptations of the legend Wolfram von Eschenbach provides the first fully literary account of Prester John when he integrates the legendary ruler into the genealogy of Arthurian romance.