Image Project
reflects on the divisive social impact of Richard Fairey’s Hope poster of Barack Obama. I wanted to play on the propaganda-ish feel to the imagery and the conservative Cuban perspective against it. While Fairey’s imagery is used to encourage hope, unity, and freedom, the communist propaganda from the Cuban revolution acted as a double-edged sword; to incite revolution and change but also insurrection, violence, and establishing control. Using an archival image of Che Guevara (an icon of leftist radicalism and anti-imperialism), I created a satirical version of the original Hope poster by utilizing the color scheme and same typography Fairey uses. As I’ve witnessed first hand through my family and community in Miami, most older generation Cuban exiles align themselves with extreme rightist and conservative politics directly to avoid anything remotely resembling socialism (which to them is the totalitarian communism they experienced). Their trauma from the revolution directly affects every aspect of their lives, which is passed on to the following generations and ironically yet sadly leads them to yet another extremist stance.
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- IML 201: The Language of Digital Media Olivia Cartaya