Now, Mr. Lincoln? Main MenuIntroductionBackground and ContextInformation necessary to understand the “Now, Mr. Lincoln?” campaign.CampaignInformation about and analysis of the “Now, Mr. Lincoln?” campaign.ConclusionReferencesAcknowledgements and CreditsUniversity of Puget Sound Honors Students0d3506f37822c68e72932d2a4a77b44f106f3a40
“There was a ghetto problem in the city. Not like Detroit or Watts. But BIG ENOUGH for the families who had to wake up to it every day.”
12017-05-01T22:36:54-07:00Claire F. Martinf47cb5e553895b4dfb8d5d2681e0be42fde1937994172plain2017-05-01T22:37:04-07:00Claire F. Martinf47cb5e553895b4dfb8d5d2681e0be42fde19379To the Tacoma citizens of 1969, the phrase “ghetto problem” must have had a relatively universal connotation, as the announcer offers no specifics about it beyond categorizing it as being of a smaller scale than the “problem” in “Detroit or Watts” (two cities of historically ultra-fraught race relations).
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12017-05-01T22:06:46-07:00Matthew Andres Moreno6f3fdce01baa2bd62230ab0b72cd4d9b33897eecFilm Ad Script Page 32A film ad presenting a retrospective look on the Now, Mr. Lincoln? campaignmedia/script003.jpgplain2017-05-01T22:13:39-07:00[A&SC 27] Tacoma Advertising Club/Tacoma Area Urban Coalition, "Dialogue for Film Presentation on 'Now, Mr. Lincoln?' Project." [Fall] 1969. Film Script. Office of the President Collection. Archives & Special Collections, University of Puget Sound, Tacoma, WA.Matthew Andres Moreno6f3fdce01baa2bd62230ab0b72cd4d9b33897eec