Now, Mr. Lincoln? Main MenuIntroductionBackground and ContextInformation necessary to understand the “Now, Mr. Lincoln?” campaign.CampaignInformation about and analysis of the “Now, Mr. Lincoln?” campaign.ConclusionReferencesAcknowledgements and CreditsUniversity of Puget Sound Honors Students0d3506f37822c68e72932d2a4a77b44f106f3a40
“The main announcer should sound very objective. He should not dramatize anything. He should understate rather than overstate. Let the pictures do the dramatic work.”
12017-05-01T22:28:45-07:00Claire F. Martinf47cb5e553895b4dfb8d5d2681e0be42fde1937994172plain2017-05-01T22:28:59-07:00Claire F. Martinf47cb5e553895b4dfb8d5d2681e0be42fde19379It’s ironic - although not entirely surprising - that this television advertisement, which is intended solely to compel white viewers to donate money, passionately disavows any use of “dramatization” in its slide images. Apparently, the author(s) of this script did not recognize that the curation of specific stories about African American children and underprivileged mothers in Tacoma (as is found in the text of this script) inherently dramatizes a specific narrative of the ‘black experience’ that is sympathetic and palatable to a white, middle-class audience: a pity-driven narrative of hungry children, dying babies, and struggling, honest students.
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12017-05-01T22:08:10-07:00Matthew Andres Moreno6f3fdce01baa2bd62230ab0b72cd4d9b33897eecFilm Ad Script Page 12A film ad presenting a retrospective look on the Now, Mr. Lincoln? campaignmedia/script001.jpgplain2017-05-01T22:12:39-07:00[A&SC 27] Tacoma Advertising Club/Tacoma Area Urban Coalition, "Dialogue for Film Presentation on 'Now, Mr. Lincoln?' Project." [Fall] 1969. Film Script. Office of the President Collection. Archives & Special Collections, University of Puget Sound, Tacoma, WA.Matthew Andres Moreno6f3fdce01baa2bd62230ab0b72cd4d9b33897eec
