Now, Mr. Lincoln? Main MenuIntroductionBackground and ContextInformation necessary to understand the “Now, Mr. Lincoln?” campaign.CampaignInformation about and analysis of the “Now, Mr. Lincoln?” campaign.ConclusionReferencesAcknowledgements and CreditsUniversity of Puget Sound Honors Students0d3506f37822c68e72932d2a4a77b44f106f3a40
“The facts: nearly 3,000 black babies die to every white. One out of three Tacoma black kids are without a father. 338 ghetto homes are substandard, as opposed to 65 in Greater Tacoma.”
12017-05-01T22:37:39-07:00Claire F. Martinf47cb5e553895b4dfb8d5d2681e0be42fde1937994172plain2017-05-01T22:37:50-07:00Claire F. Martinf47cb5e553895b4dfb8d5d2681e0be42fde19379It makes sense that in a TV ad intended to inspire proactive white support of the NML campaign, Steel would choose to include devastating statistics about the higher mortality rates of African American infants in Tacoma. Dying babies is a sure-fire way to elicit pathos, even if infant mortality isn’t particularly relevant to the adult, entrepreneurial purpose of NML.
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12017-05-01T22:06:46-07:00Matthew Andres Moreno6f3fdce01baa2bd62230ab0b72cd4d9b33897eecFilm Ad Script Page 32A film ad presenting a retrospective look on the Now, Mr. Lincoln? campaignmedia/script003.jpgplain2017-05-01T22:13:39-07:00[A&SC 27] Tacoma Advertising Club/Tacoma Area Urban Coalition, "Dialogue for Film Presentation on 'Now, Mr. Lincoln?' Project." [Fall] 1969. Film Script. Office of the President Collection. Archives & Special Collections, University of Puget Sound, Tacoma, WA.Matthew Andres Moreno6f3fdce01baa2bd62230ab0b72cd4d9b33897eec
