The centennial of organized Norwegian migration provided an opportunity for Norwegian-Americans to celebrate their heritage and, more importantly, to demonstrate their American-ness. The celebrations, held in many North American cities and culminating in a major festival at the Minnesota State Fairgrounds in June 1925, showed how Norwegian-Americans had already contributed, as well as how well they fit in their new homes. The celebrations constituted a complex process of identity building and a tricky balancing of old culture and new. 

Advertised as “The World’s Largest Gathering for 1925,” promoters described the Twin Cities celebration as “stupendous” and “monumental.” Events over the four-day period included speeches by Norwegian, Canadian, Icelandic, and American dignitaries, including U.S. President Calvin Coolidge; religious services; musical performances; displays of handcrafts, fine arts, and natural resources; and sporting events. The high point with a lavish “Pageant of the Northmen.” With a cast of 1,500, the melodramatic account of a thousand years of Norwegian history featured stories of heroic settlement, noteworthy individuals, and triumphs in the "new" world.

The Norse-American Centennial was a historical moment that brought national attention to Minnesota’s Norwegian immigrant community. To rapt attendees this was a cultural celebration, but behind the scenes the event challenged Norwegian-American leaders, intellectuals, and the broader Norwegian-American community to reexamine their heritage and role as Americans. One year prior to the celebration, the Johnson-Reed Immigration Act of 1924 harshly defined insiders and outsiders. While northern Europeans fared relatively well under the new quota system, many Norwegian-Americans seized this moment as an opportunity to elevate their status and dispute negative stereotypes within the minds of their fellow Americans.