Mediation and Contemporary Digital Media

Long take of Mainstreet, USA

Putting this clip after the Eco’s quote, which he argues visitors must agree to behave like its robots in Disneyland, has transformed the meaning of this long take completely. As the footage itself originally looks so neutral and innocent (e.g. families are enjoying their time in Disney), and after reading the quote, it feels like they are just puppets in the hyperreality (a copy world) which is operated under the capitalist system.

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