Marquee Survivals: A Multimodal Historiography of Cinema's Recycled Spaces

Black Televangelist past & present

Religious Conversions on Broadway
Prophet Jones’s highly mediated image contributed to widespread coverage of his lurid downfall and perhaps also to his later obscurity. The stigma of this ruination might explain why Rev. Ike would shrug off Jones’s historic significance, claiming that there were no other Black preachers that competed with the vast fame and fortune of white televangelists Billy Graham and Oral Roberts. Similar to other public personalities and performers, it is common practice for televangelists to exaggerate the originality of their contributions to the field.

Contrary to Revered Ike’s desire to be the only remembered Black televangelist (or to be known simply as a green preacher), Jonathan Walton’s research about Black televangelism illustrates how, in fact, Rev. Ike acts “as a connectional figure…in the history of African American religious broadcasting.” Reverend Ike is linked not only to the televangelist past through the figure of Prophet Jones but also to the televangelist present through Atlanta-based Pastor Creflo Dollar, founder of World Changers Church International. Dollar leased Loew’s Paradise Theatre in the Bronx in 2012, soon after a scandal over his arrest. Before the purchase of the Paradise Theatre, World Changers Church International (WCCI) held services at several rotating premier performance venues in New York before settling into this atmospheric movie palace, worth $10 million and designed by John Eberson, the leading architect of these types of buildings in the 1920s.

 

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