In the first-ever televised presidential debate in 1960, John F. Kennedy looked young and handsome, catching everyone’s eyes, while his opponent Richard Nixon looked old and unconfident. Richard Nixon would have wished that he had put on the concealer, bronzer, and foundation. Now few political candidates have been stupid enough to repeat Nixon's mistake.
​While all the makeup advertisements were tagged “feminine”, it was hard for men to use makeups or skincare products in the social environment There were indeed advertisements of shaving soup, hair oil, and cologne for men in the digital archives, but too little.