12016-04-10T21:54:32-07:00Xilan Kong62207e0e2eaa19d5659b15878605683b20e199fe91861Hello everyone. I am constantly receiving questions & queries as regards to male make-up as well as male grooming, I decided to answer many of these ...plain2016-04-10T21:54:32-07:00YouTube2013-10-24T15:35:40.000ZwR7ICA7QPOkJohn MacleanXilan Kong62207e0e2eaa19d5659b15878605683b20e199fe
Nowadays, cosmetics have become more and more gender-unrelated. And this social movement is showing in all kinds of advertisements via different media platforms. The Face Shop is not the only one who observes the social flow:
In L’Oreal’s official websites, it is written, “There is no single type of beauty; it is a multiple-faceted quality framed by different ethnic origins, aspirations, and expectations that reflect the world’s intrinsic diversity.”
In October 2015, Shiseido’s short film "High School Girl?", owning 8 million views on YouTube, captured a bunch of “girls” in a classroom, who actually turned out to be boys with makeup. The film shows the process of boys transforming to girls and then back to boys, questioning people about the gender identity. The film even won the Grand Prix honors from the Epica Awards.
The male beauty industry is growing rapidly: the male grooming market is valued at $6 billion in the U.S., and $33 billion globally; 43% of American men use skincare products, which are moisturizers, anti-aging creams, eye gels, luxury facial cleansers, and concealers. Famous companies like Estée Lauder, Clarins, and Kiehl's all have had men's skincare lines for years.