5 typical Magento 2 SEO mistakes
#1 Don’t block layered navigation parameters through robots.txt
Robots.txt is a great tool, however, you should make smart use of it. To block layered navigation and other filtering parameters on category pages merchants disable them with the use of a robot.txt disallow. However, the items can still be indexed by search engines, as long as they are just switched off crawling. You’d better use meta noindex in the case as there is a risk to throw numerous juice links away from internal navigation. Besides, don’t try to use both the options together as Google won’t be able to see the meta noindex.
#2 Don’t miss microdata markup for product offer
Let Google and other search engines understand the content of your product pages easier. It allows for simpler accepting of the price, special price, reviews, names, description, etc. In case you miss the data, SERP results won’t feature products as ‘In stock’, as well as automatic availability product updates won’t work within the Google Merchant Center. The option is equally important for SEO and PPC (pay-per-click) and therefore, needs your special mention.
#3 Think of your ‘Homepage’ name
A homepage is the most helpful page of your website in terms of link equity and ranks for the most important keywords. Therefore, the title should clearly describe what your business is about. The most important keywords should be ranked on the page. Having related highly searched keywords to products you sell, you will make your website rated higher.
#4 Solve the issue with duplicate content
Two most in-demand ways you can solve the issue are Rel canonical and Meta noindex. However, there are cases when the content of the URLs can be changed by layered filters instead of solving the duplication issue. Thus, Meta noindex will suit best here.
#5 Remove items that make your website slow
A slow-loading site can make potential customers switch to another webstore without even considering products you sell. According to the latest estimate, a one second of page load delay can lead to 7% loss in conversion. What is more, speed of website load is critically important for both your clients and search engines. In this regard, it is vital to optimize website caches and apply lightweight frameworks like CSS3 and HTML5.
Bonus #6: Apply adventitious SEO toolkit
Magento is an open source platform, which requires a follow-on revision in SEO question too. Therefore, it can’t hurt to implement an additional solution like Magento Toolkit for Magento 2, which provides 4 helpful solutions in one box. With the use of the extension, you’ll manage to create meta tags templates, redirect ‘out of stock’ items in a click, generate rich snippets, make up HTML/XML sitemap and many other things.
The bottom line
Being armed with all the facts and figures you shouldn’t forget SEO sphere is a dynamic system with many things no one can predict. Therefore, you need to keep up with the latest news of the sphere and put into practice flexible solutions. Besides, appreciate the necessity to toe the affiliate line, as this is another way to extend inbound links number and create a natural link profile for your business. What is more, use Google Analytics from the very start to be able to monitor all results of the taken steps and see what works and doesn’t. Pay attention to social shares in SEO and items of less importance that can make a contribution to your website ranking.