Methods
For analysis of tweets, Twitter Advanced Search was used. To assess the use of Spanish, a search was made for any tweets containing any of the following words in Spanish: el, español, hola, hoy, mañana, sale, a, venta, la, gracias, amigo, amiga. These words were used since there is no built-in tool available to simply screen for tweets in Spanish, and these are common words found in many tweets. To assess references to each celebrity’s homeland, the corresponding Latin American country and US residence were searched; for example, “Mexico”, “Mexicano”, “Mexicana”, and “México” as well as “Texas” were searched for Selena Gomez’s tweets. Finally, the latino hashtags searched were: #hispanicsbreaktheinternet #latinosbreaktheinternet #latinosstandup #somosunavoz #Latinaequalpay #fiercelyLatina #latina #DACA #AllHairIsLatinaHair #NotYourMami #morethanalabel. These specific hashtags were chosen based on lists of recent popular hashtags trending on Twitter (#hispanicsbreaktheinternet #latinosbreaktheinternet #latinosstandup #somosunavoz #Latinaequalpay #fiercelyLatina), #latina was searched since it is a simple hashtag related to being Latina, and the last hashtags (#DACA #AllHairIsLatinaHair #NotYourMami #morethanalabel) were based on this article by Buzzfeed recommending Latina hashtags.