The Bifurcation of Motivation: Aviation’s Disparate Environmental Reputation
The greatest driving factor among many businesses today is revenue. Without money, new ideas and creations will be impossible to produce. Although the aviation transportation industry is conscious towards advancing the development of more efficient aircraft, revenue generation influences some companies to claim increased efficiency without fully exposing implications and influences other companies to make no such claims at all.
- Claims by large aircraft manufacturers such as Boeing and Airbus are misleading because they provide ambiguous comparisons between current and previous product’s efficiency ratings.
- While many airlines advertise sustainable practices, these practices are only sustainable for a fraction of the entire flight cycle, and are negated by other actions during a typical flight.
- The usage of biofuels as an environmentally conscious solution to alternative aircraft fuel requirements fails to acknowledge the implications of mass production of these fuels and misconstrues their actual efficiency.
- Because smaller aviation companies generate revenue through different markets than commercial aviation companies do, private aircraft manufacturers do not engage in as much efficient product development, but maintain transparency in their practices.
Below is a link describing the wait list, and the affluence of many owners of the Gulfstream G650. The extreme wealth of many of Gulfstream's customers defines the creation of their environmental image extremely differently than that of large companies like Airbus and Boeing.
Money causes large and small aviation companies to develop disparate strategies for the creation of an environmental image. For each business, the similarity is the need for revenue; the difference is the optimal public image that creates the most sales. Currently, the creation of an environmental image among aviation companies serves the purpose of generating revenue. Looking forward, there must exist a priority to develop an efficient system first and generate revenue later. When the aviation industry makes the conscious choice to revolutionize the aircraft for the sake of the environment, and not for the sake of the bottom line, the presence of green washing in the aviation industry will no longer exist.
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