informative-articles

VII. An interrogation of masculine and feminine representation in one of the most successful apps in history.

As stated earlier, this project could well be expanded - not only in a deeper analysis of the rhetoric of Candy Crush Saga specifically, but could also be used as a framework to investigate other popular apps and interrogate the discourse they communicate to the user and the ideologies they seem to promote. Further, this study could delve into apps popular in other countries as well and examine the perception(s) of the users to see if  it/they are similar to what a close reading may reveal. And as a final (for the time being), parting thought, having considered CCS and the masculine ideology that it appears to promote, it is really much of a surprise then that the CEO is an Italian gentleman, Riccardo Zacconi, (Italy, of course, being one of the 'romantic' cultures rife with a sense of machismo), or that a look at King's website photos more often portray pictures of males than females, and of course - ultimately - that the company is named "King?"



Works Consulted
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