Chapman billboard, Southern California, 1932
1 media/170-65240-thumb.jpg 2020-10-20T14:56:26-07:00 Curtis Fletcher 3225f3b99ebb95ebd811595627293f68f680673e 38151 2 Photograph of billboard for Chapman's Ice Cream, Southern California, 1932. "Subject: Chapman billboard; Agency: Dan Miner Co., Doane; Client: Chapmans Ice Cream Co.; Original Print Order: 17 @ 40 c[ents]; Size: 8x10; Finish: gl[ossy]; of composit of 3 boards; Year: 1932; Job: 2-1-2" -- on envelope front. "Operator's Report Name: Frank; 1 Original Photographs-- Size: 5x7; Amount: 3.00; Extra Charges: Doane" -- on envelope back. plain 2020-12-03T08:52:19-08:00 USC Digital Library 1932 photographsnegatives Dick Whittington Studio Curtis Fletcher 3225f3b99ebb95ebd811595627293f68f680673eThis page is referenced by:
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2020-11-12T17:25:30-08:00
Chapman billboard, Southern California, 1932
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This photo fits perfectly with the theme of photography in journalism, advertising, and promotion because it shows how an image is used as advertising for a specific item.
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2020-11-25T08:51:04-08:00
This photo fits perfectly with the theme of photography in journalism, advertising, and promotion because it shows how an image is used as advertising for a specific item. In this case, this is a photo of a Pecan Roll that the store is selling, and it is used to draw in customers to buy it. As the big Pecan Roll filled with ice cream sits on the left side of this billboard, it immediately draws all the attention of the people walking by. Normal people walking by would not take the time to read all that is written on the billboard if it was a blank billboard with just writing. The choice to show its product taking up half of the billboard is an advertising stunt because people walking by will notice the ice cream. This store is hoping that it will make the people walking by wonder what it is and read the description to see what it is. Once the people read the description, they see what the product is and the price of it. This may or may not bring these people in as customers, which is exactly what this company wants to do. At the bottom it says “Always ready…. At ALL Chapman’s stores” which is not only an advertisement for this one location but rather an advertisement for all of the locations owned by this individual. This photo is a perfect example of how photography is used in advertisements as a way of showing off products to get more customers to buy the products. Many people don’t buy something until they see what it looks like so this was very smart.
