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FROM INCUBATORS TO ECOSYSTEMS: EVALUATING THE STARTUP DIGITAL ECONOMY CLUSTER OF HULL CITY

Circular Dendrogram Hull Digital Economy

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Section 1: Database validation / FINDINGS
Figure 8 - Circular Dendrogram Hull Digital Economy
No issues / Location Issues / Keywords Issues / Not found Issues / Not working Issues
*Total count of 155 companies

Visual representation of the digital economy cluster of the city of Hull after data validation and adaptation of the totality of companies indexed by duedil.com and accessible through their website (141 indexed companies between 2010 and 2016) and used by the Tech Nation reports for the years 2015 and 2016.
Figure 9 - List of companies
Company / Foundation / Sector
*Total count of 14 companies not indexed by Duedil

There are 14 companies not indexed by Duedil as companies within the Digital Economy.
Figure 10 - Pie Chart “Issues” and “no issues”
No issues / Location Issues / Keywords Issues / Not found Issues / Not working Issues
*Total % count of 155 companies

More that half of the total companies (55,5%) has issues ranging from errors on location or keywords or status (dissolved companies) to problems finding any trace of the company on the web.
Figure 11 - Pie Chart Issues found
Location Issues / Keywords Issues / Not found Issues / Not working Issues
*Total % count of 86 companies

During the process of data validation, I found issues in 86 companies. More that half of the total issue count (62,8%) has to do with problems finding any trace of the company on the web. Other less counted but anyway present issues are errors on location (9,3%), keywords (12,8%) and status (dissolved companies) (15,1%)

Figure 12 - Alluvial Diagram
Year of company foundation and Issues found
*Total count of 86 companies

There is no clear evidence of a correlation between the year of foundation and the issues founded. 2014 show a larger amount of issues because 2014 is the year when most companies were funded (a total of 40 companies, 23 with issues and 17 with no issues). The most counted and persistent issues during the overall time frame have to do with problems finding any trace of the company on the web (issues found on several occasions all years except 2016). Evidence show that issues around keywords are also persistent but less counted (issues are shown in all years except 2010).

Figure 13 - Sector bar chart
Count sector / “no issues” companies
*Total count of 69 companies

App & Software development (14) and E-Commerce & marketplace (13) are the most counted categories among the 69 companies with no issues following Digital advertising & Marketing (12). With the exception of Iot & connected devices (6), Gaming (4), Consultancy (4) and Edtech (3), the rest of categories are represented within the Hull Digital Economy cluster but with no relevant presence in terms of counting.
Figure 14 - Hub Pie Chart
% Companies with “no issues” / Hull City / C4DI / Enterprise Centre
*Total count of 69 companies

More that half of the total count companies (63%) are not included in any of the two monitored hubs. In less than two years since its foundation the C4DI is concentrating 29,6% of business activity, on the other hand, the Enterprise Centre has a residual presence in the overall ecosystem. There is also evidence gathered through contextual interviews that indicate activity of companies moving from The Enterprise Centre to the C4DI. Ethnographic observations on the site show that the C4DI is not operating at its maximum capacity and an increase in the presence of companies, events, and activities can be expected. Therefore, it is solid to acknowledge the importance of the C4DI at the present time and to predict a consistent growth around the initiative.
Figure 15 - Alluvial Diagram
Sectors / Hub
*Total count of 69 companies with “no issues”

The presence of sectors among the monitored hubs and the totally of hull digital economy cluster is diverse. Sectors with representation within the three hubs are E-Commerce, Software, Marketing, Gaming, Networks.
Figure 16 - Network links
Year of company foundation / Sector / Hub
*Total count of 69 companies with “no issues”
Figure 17 - Reingold–Tilford Tree Hull Digital Economy
Hub / Sector / Company Name
*Total count of 69 companies with “no issues”

Final dendrogram representing the distribution of the hierarchical clustering of the different hubs within the digital economy cluster of the city of Hull between 2010 and 2016.